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Name It

Name It

Find Name It children's clothing for all the changes of everyday life, from soft baby bodysuits to trousers, sweatshirts and outerwear for older children. Practical styles that are easy to wear, wash and combine for nursery, preschool and school.

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Nmfrdolly dress
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Sale price€13,91 Regular price€23,19
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NKFPOLLY jeansNKFPOLLY jeansNKFPOLLY jeans
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Sale price€12,80 Regular price€25,59
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NKNMILAN hatNKNMILAN hatNKNMILAN hat
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Sale price€5,60 Regular price€11,19
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NBMTAIS summer suitNBMTAIS summer suit
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Sale price€5,60 Regular price€11,19
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NMMJANICH SPIDERMAN sweatshirtsNMMJANICH SPIDERMAN sweatshirts
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Sale price€10,80 Regular price€21,59
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NBFNETE playtimeNBFNETE playtimeNBFNETE playtime
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Sale price€5,60 Regular price€11,19
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NBMTONG summer suitNBMTONG summer suit
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Sale price€8,15 Regular price€13,59
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NBFLIZETTE dressNBFLIZETTE dress
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Sale price€8,80 Regular price€17,59
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NMFOPOLLY lS T-shirtNMFOPOLLY lS T-shirtNMFOPOLLY lS T-shirt
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Sale price€12,80 Regular price€25,59
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NMMLAMIKKEL lS T-shirtNMMLAMIKKEL lS T-shirt
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Sale price€12,80 Regular price€25,59
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NKFPOLLY jeansNKFPOLLY jeans
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Sale price€10,80 Regular price€21,59
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Nbmnathon summer suit
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Sale price€8,15 Regular price€13,59
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Nknmalik hatNknmalik hat
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Sale price€6,23 Regular price€10,39
Nkmtank TopNkmtank TopNkmtank Top
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Sale price€11,19
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NBNKAB playtimeNBNKAB playtimeNBNKAB playtime
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Sale price€4,40 Regular price€8,79
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Nknmacut knit beanie
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Sale price€9,59 Regular price€15,99
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Nmfrdolly pantsNmfrdolly pants
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Sale price€11,03 Regular price€18,39
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NMMROBIN jeansNMMROBIN jeansNMMROBIN jeans
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Sale price€10,00 Regular price€19,99
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Nmfnina tightsNmfnina tights
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Sale price€6,71 Regular price€11,19
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Nmmmicco Batwheels swim shortsNmmmicco Batwheels swim shortsNmmmicco Batwheels swim shorts
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Sale price€10,55 Regular price€17,59
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Nmfnuni dressNmfnuni dress
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Sale price€11,99 Regular price€19,99
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Nmfwang UnderpantsNmfwang UnderpantsNmfwang Underpants
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Sale price€8,63 Regular price€14,39
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nightwearnightwearnightwearnightwear
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Sale price€8,00 Regular price€15,99
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NMFTONIA sweatshirtsNMFTONIA sweatshirts
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Sale price€14,39 Regular price€23,99
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Nbmnathon pants
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Sale price€7,19 Regular price€11,99
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NKFTULENA sweatshirtsNKFTULENA sweatshirts
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Sale price€8,40 Regular price€16,79
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NKMBIELS sweatshirtsNKMBIELS sweatshirts
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Sale price€14,40 Regular price€28,79
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NMFJudy t-ShirtNMFJudy t-ShirtNMFJudy t-Shirt
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Sale price€9,59 Regular price€15,99
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NBNBERLIN jeansNBNBERLIN jeansNBNBERLIN jeansNBNBERLIN jeans
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Sale price€8,80 Regular price€17,59
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Nkfmilan knit beanieNkfmilan knit beanie
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Sale price€8,15 Regular price€13,59
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NBMWANG playtimeNBMWANG playtime
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Sale price€9,20 Regular price€18,39
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Nbfnoella summer suitNbfnoella summer suit
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Sale price€8,15 Regular price€13,59
Nbnbani playtimeNbnbani playtime
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Sale price€10,39
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NMNSNOW10 snowsuitNMNSNOW10 snowsuit
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Sale price€40,00 Regular price€79,99
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NBFTASHA pantsNBFTASHA pants
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Sale price€5,60 Regular price€11,19
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NMFMARA MLP swimsuitNMFMARA MLP swimsuit
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Sale price€9,60 Regular price€19,19
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NBFSACHA pantsNBFSACHA pantsNBFSACHA pants
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Sale price€7,20 Regular price€14,39
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NKFRISILK dressNKFRISILK dressNKFRISILK dress
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Sale price€15,20 Regular price€30,39
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NBMJEFFERSON summer suitNBMJEFFERSON summer suitNBMJEFFERSON summer suit
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Sale price€7,20 Regular price€14,39
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Nmfjacce Top
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Sale price€4,80 Regular price€9,59
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NBFRAGDA playtimeNBFRAGDA playtime
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Sale price€3,36 Regular price€11,19
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NKFDIVANE dressNKFDIVANE dress
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Sale price€16,40 Regular price€32,79
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NMMROBIN pantsNMMROBIN pantsNMMROBIN pants
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Sale price€11,60 Regular price€23,19
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NMMTRISTAN sweathoseNMMTRISTAN sweathose
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Sale price€10,00 Regular price€19,99
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NMFKUNE dressNMFKUNE dress
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Sale price€9,84 Regular price€32,79
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NKFNOLAA t-ShirtNKFNOLAA t-Shirt
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Sale price€3,84 Regular price€12,79
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NMFBESTINA dressNMFBESTINA dress
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Sale price€9,84 Regular price€32,79
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Nmfromia christmas clothesNmfromia christmas clothes
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Sale price€10,07 Regular price€16,79
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Nmnvismas Christmas nightwear
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Sale price€11,51 Regular price€19,19
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Nkmmedow03 Winter jacketNkmmedow03 Winter jacketNkmmedow03 Winter jacketNkmmedow03 Winter jacketNkmmedow03 Winter jacket
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Sale price€40,79 Regular price€67,99
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NKFBESTINA dressNKFBESTINA dress
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Sale price€10,80 Regular price€35,99
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Nkfdunic Skirt
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Sale price€10,80 Regular price€21,59
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NBFTASHA summer suitNBFTASHA summer suit
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Sale price€7,20 Regular price€14,39
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NBFDIANA playtimeNBFDIANA playtime
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Sale price€2,88 Regular price€9,59
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NBFTINKIE dressNBFTINKIE dress
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Sale price€5,04 Regular price€16,79
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NBFRAGDA summer suitNBFRAGDA summer suit
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Sale price€4,32 Regular price€14,39
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NKFVIVIAN playtimeNKFVIVIAN playtime
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Sale price€4,80 Regular price€9,59
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NKMHONK sweathoseNKMHONK sweathose
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Sale price€10,80 Regular price€21,59
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MIMI hatMIMI hat
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Sale price€3,84 Regular price€12,79
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NBFTRINE summer suitNBFTRINE summer suit
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Sale price€5,60 Regular price€11,19
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NKFATECE shirtNKFATECE shirt
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Sale price€13,60 Regular price€27,19
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NBFTASHA summer suitNBFTASHA summer suit
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Sale price€7,20 Regular price€14,39
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Nmfromia christmas clothesNmfromia christmas clothes
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Sale price€10,07 Regular price€16,79
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Nmmrejulli christmas clothesNmmrejulli christmas clothes
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Sale price€6,23 Regular price€10,39
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Nmnrismas Santa hat
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Sale price€8,15 Regular price€13,59
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NKMHONK sweathoseNKMHONK sweathose
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Sale price€10,80 Regular price€21,59
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Nmnroko Christmas leggingsNmnroko Christmas leggings
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Sale price€6,23 Regular price€10,39
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Nmfmarlow Winter jacketNmfmarlow Winter jacketNmfmarlow Winter jacketNmfmarlow Winter jacketNmfmarlow Winter jacket
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Sale price€26,39 Regular price€43,99
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Nmnvismas Christmas nightwear
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Sale price€11,51 Regular price€19,19
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NKFNOLLY dressNKFNOLLY dress
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Sale price€16,40 Regular price€32,79
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Nmfveross Skirt
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Sale price€10,55 Regular price€17,59
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NMFSIMONS sweathoseNMFSIMONS sweathose
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Sale price€9,20 Regular price€18,39
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Nmnrismas Santa hat
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Sale price€8,15 Regular price€13,59
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Nmnroko BlouseNmnroko Blouse
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Sale price€6,71 Regular price€11,19
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Nmmrejulli christmas clothesNmmrejulli christmas clothes
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Sale price€6,23 Regular price€10,39
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Nmnrichristmas socks
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Sale price€4,31 Regular price€7,19
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NKMRILEY sweathose
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Sale price€10,80 Regular price€21,59
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Tealili dress
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Sale price€6,72 Regular price€22,39
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NKFPOLLY jeansNKFPOLLY jeansNKFPOLLY jeans
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Sale price€13,60 Regular price€27,19
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NKFBARDOT pantsNKFBARDOT pants
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Sale price€12,80 Regular price€25,59
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NBMDITIM summer suitNBMDITIM summer suit
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Sale price€4,08 Regular price€13,59
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NBMTAIS pantsNBMTAIS pants
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Sale price€5,60 Regular price€11,19
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Nmfnaline dressNmfnaline dressNmfnaline dressNmfnaline dress
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Sale price€14,39 Regular price€23,99
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Nmnroccas Christmas nightwearNmnroccas Christmas nightwear
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Sale price€14,39 Regular price€23,99

Name It

Name It baby and children's clothing for a wardrobe that works every day

Name It is a Danish children's clothing brand chosen by many parents when the wardrobe needs to work in a busy everyday life. In this collection, you will find Name It clothing for babies and older children alike – from soft bodysuits, nightwear and comfortable basics to trousers, jeans, tops, outerwear and accessories for every day.

It is a brand that suits families looking to build a wardrobe filled with clothes that are worn again and again. Name It follows your child from the first months and throughout childhood, with a selection covering different ages, seasons and needs. When choosing, it often makes sense to consider your child's age, what the clothes will be used for, and whether you need lightweight styles for warmer days or warmer layers for changing weather.

Name It children's clothing is made for everyday life with play, meals, nursery, school and plenty of outfit changes along the way. That makes this collection a great place to start if you are looking for clothes that are easy to mix and match, simple to wash and ready to wear from the moment the day begins.

Why many families choose Name It over other budget brands

What many people appreciate about Name It is the balance between price and quality. The clothes are made for children who crawl, climb, play and wear their favourite pieces again and again throughout the week. Many parents therefore find that the clothing is designed for real everyday use, with seams and details intended to withstand an active lifestyle.

This is where Name It stands out from much of the other clothing in the same price range. For many families, it becomes a natural everyday choice instead of clothing that quickly loses its shape or functionality. It offers a little extra peace of mind when you are looking for styles that can handle the washing machine, the playground and a full week of activity.

The look is also simple and easy to build on. Many styles work well as wardrobe basics that can be mixed and matched, quickly turning tops and bottoms into practical outfits. This makes it easier to create a coordinated wardrobe without having to think too much about it.

Name It baby and children's clothing by age and needs

Name It's wide selection often makes the most sense when you consider your child's age and the everyday activities the clothing needs to fit into. For babies aged 0–2 years, there is typically the greatest need for soft basics such as bodysuits, sleepsuits, underwear and layers that are easy to change throughout the day. At this age, comfort, soft materials and simple functionality are often the most important factors.

For children aged 2–6, durability quickly becomes more important. Trousers, sweatshirts, jeans and lightweight outerwear need to withstand nursery, the playground and afternoons spent playing on the floor or in the garden. That is why many families choose Name It as a regular part of the basic wardrobe, alongside, for example, sweatshirts and practical bottoms.

For older children, Name It is often a good choice for school and leisure time, when clothes need to be easy, comfortable and smart at the same time. This includes jeans, T-shirts, dresses, blouses and outerwear suited to the season.

If you are unsure where to start, you can use the following as a guide:

  • baby: basics, changes of clothes and nightwear
  • preschool child: hard-wearing trousers, sweatshirts and layers
  • school child: easy everyday styles that can be mixed and matched

Materials, OEKO-TEX and clothing that stands up to washing

When choosing Name It baby or children's clothing, the materials matter. Many styles are made from cotton with stretch, making them comfortable to wear and giving children plenty of freedom to move throughout the day. For many parents, it is also reassuring that large parts of the collection are OEKO-TEX certified, especially when the clothing is worn close to the skin.

This is particularly relevant for younger children, underwear and the basic pieces that are worn for many hours at a time. OEKO-TEX makes the choice a little easier, as it refers to textiles tested for harmful substances.

In a family with children, clothes also need to keep up with the daily routine at home. Name It is often chosen because it fits well into everyday life with frequent washing, extra changes of clothes in the bag and outfits that need to be ready to wear again quickly. If you would like to add more practical favourites to the wardrobe, you can also explore Name It trousers or find more everyday styles in the children's clothing collection.

How to choose the right Name It size and season

Choosing the right size is something many parents consider carefully. Name It often has a fairly true-to-size fit, and several styles are designed with a little extra room so children can move freely and perhaps grow into the clothing. This is practical in everyday life, but it is still a good idea to consider whether the clothes should fit perfectly now or whether you would prefer a little extra space.

For babies, it makes sense to start with your child's current height and how often you need to change their clothes. For older children, consider whether trousers and sleeves can benefit from a little extra length, especially if the clothes need to last throughout an entire season. When the weather changes, it is also useful to think about whether you need lightweight styles, extra layers or outerwear that offers more protection.

Name It works well as a foundation for the wardrobe, as many styles can be worn on their own or combined with other layers. This makes it easier to build the wardrobe gradually and choose clothes that suit both what your child needs now and what they may need in the near future.

Size Guide

Find the right size for your child

Use the guide below to quickly choose the right size. The table shows the typical height and age per size. Children grow differently, and brands can vary slightly in fit - if in doubt, feel free to choose one size up.

Clothing sizes

Age Size (cm) Height (cm)
0 - 1 mo 50 45 - 50
1 - 2 mo 56 51 - 56
2 - 4 mo 62 57 - 62
4 - 6 mo 68 63 - 68
6 - 9 mo 74 69 - 74
9 - 12 mo 80 75 - 80
12 - 18 mo 86 81 - 86
18 - 24 mo 92 87 - 92
2 - 3 yrs 98 93 - 98
3 - 4 yrs 104 99 - 104
4 - 5 yrs 110 105 - 110
5 - 6 yrs 116 111 - 116
6 - 7 yrs 122 117 - 122
7 - 8 yrs 128 123 - 128
8 - 9 yrs 134 129 - 134
9 - 10 yrs 140 135 - 140
10 - 11 yrs 146 141 - 146
11 - 12 yrs 152 147 - 152
12 - 13 yrs 158 153 - 158
13 - 14 yrs 164 159 - 164
14 - 15 yrs 170 165 - 170
15 - 16 yrs 176 171 - 176

Hats and head circumference

Head circumference Age
47 cm 0 - 3 mo
49 cm 6 - 12 mo
51 cm 1 - 2 yrs
53 cm 3 - 4 yrs
55 cm 5 - 10 yrs

Children have different head circumferences - choose one size up if your child has a slightly larger head than their peers.

Shoes and growth allowance

  • Growth allowance: approx. 1.5 cm for regular shoes.
  • Growth allowance: approx. 1.0 cm for ballerina or first-walker shoes.

Example: If the foot measures 15.0 cm, choose a shoe with an inner length of approx. 16.5 cm.

Socks and tights

Socks and tights may shrink slightly in the wash - choose one size up if in doubt.

If you are unsure about the size or fit, you are always welcome to contact our customer service - we are happy to help you find the right size.

📞 +45 87 800 406 ✉️ mail@houseofkids.dk


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